Predictably Irrational

I’m currently reading ‘Predictably Irrational‘ by Dan Ariely and am finding it fascinating. The book makes the case that while we like to believe that we are very rational creatures that make decisions based on past experiences and learned behaviors, many of our daily decisions are influenced by shared irrational though patterns. More so, we are so much more irrational than we think, that we are predictably irrational, meaning if we know what to look [...]