Me and Deer in Japan
Me and Deer in Japan

My name is Ryan Esaki. I am an entrepreneur in Kauai, Hawaii. Specifically I’m a bootstrapper, or someone who builds companies without any outside funding. Ever since I made my first $100 on the internet in high school I have been hooked on creating websites. I’ve failed many many times but after many swings at bat, I’ve managed to have one success under my belt so far. I am cofounder of ukuleleunderground.com, which provides the best resources for learning to play the ukulele anywhere in the world. It’s currently one of the largest ukulele communities on the internet and we have taught tens of thousands of people from all over the world how to play the ukulele. We built that entire company from an initial startup capital of $300 ($100 each) and took no additional funding.

We made a lot of mistakes along the way and many of the older posts on this blog are me venting my struggle  trying to build a business while not knowing what the heck I was doing. It’s incredible to think how far we’ve come but more importantly it shows that this entrepreneur stuff is totally learnable by just about anyone.

Though originally this blog was created as a place for me to just share whatever was on my mind, I really want to shift gears and use this platform to start giving back. The life I have today is amazing and I want more people to be able to do the things my partners and I do now.

My new goal for this blog is to help as many people as I can start their own businesses through bootstrapping. You don’t need money, I can teach you how to make it on the internet from where ever you are. We’re on a tiny rock in the middle of the ocean and we made it work. If you want it bad enough, you can do it and it’s my new mission to teach you how to do it, right here on this blog.

From now on, I’ll be focusing on a few things on this blog

1. I’ll be sharing my new projects as I go through the process of developing and growing them using the tactics I’ve learned in the past 6 years of building Ukulele Underground. There will be many things I don’t know and I will stumble as I try to learn new things, but hopefully we can all learn a lot from my doing.

2. I want to take away all excuses you may have of why you haven’t started your own business yet. The only valid reason I want to leave you is you just don’t want to.

If you have any questions please feel free to contact me and I’ll try to get back to you as soon as I can.




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Adventures in Bootstrapping