28
2010
Should I do a Business / Startup Podcast?
I can honestly say that my one of my strongest passions in life is business. More specifically the early stages of business. The genesis, and creation of something tangible from basically nothing. Although I am not anywhere near what I would consider a success yet, I feel I’ve accumulated a ton of knowledge and experience from my many failures and few successes throughout my professional life. I think many of my friends realize this as well as they always come to me with their business questions and are always more than happy that I give them my $0.02.
So this brings me to this internal debate I’ve been having with myself for the past few months. I want to start a podcast series about entrepreneurship and the process of starting a business (focusing on web based) from the ground up. In this series I would cover my thoughts on the changing business environment, how the internet is changing everything, resources, book reviews, inspirational interviews, etc.
I basically want to help as much people who want to start something of their own live their dream life.
What’s Holding Me Back?
Well basically three things.
1. I am embarrassed by the fact that although I feel I know what I am talking about, I still don’t have the proof that I do. I haven’t hit a homerun in business yet and I wonder if its too early for me to start talking business without having anything (financially) substantial to show for it. Right now, I have many theories/beliefs about what works, what doesn’t what’s important but I’m only now beginning to validate or invalidate these ideas.
2. I honestly have no idea what people want to hear about. There are many things that I’ve learned along the way that I guess I’ve taken for granted. I recently had a skype meeting with a few friends of mine who are looking to launch a new website. The questions I thought there were going to ask were completely different from what they actually wanted to know. They were asking things that I honestly thought everyone knew, but when I took some time to think about it, no not everyone does know these things. Questions like, “What legal things do I need to form a business?” or “How do I get payments online?” I’ve learned such a long time ago, I forgot that when I was first starting, I didn’t know where to start either. I think many things I don’t even think would be good topics are exactly the type of things people want to hear about.
3. My plate is becoming increasingly full. Although we’ve brought on some great people to help with the workload at Ukulele Underground, The projects we are launching will take up a lot of time. Not only that, Eatkauai.com still has a long way to go, and the record label needs at least 1 project this year. I also have some client work I need to finish up and a lot of other people who are asking me to design and create their website. I’m worried about spreading myself too thin with yet another project. It’s always been a bad habit of mine to not finish things that I start. It’s a habit I’m trying very hard to break.
So That brings us to this…
This project is something I think would be incredibly fun for me as I can honestly talk for hours about business if the party on the other end will bear it. I do have my concerns though, so honestly I would like some feedback so please leave a comment if you think its a good or bad idea. I’ll be mulling it over and hopefully by the end of the month, I’ll have made my decision if I’m going to do it or not.
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Do it. I would say if you're going to have fun doing it don't worry about whether or not you have all the answers or the "proof" yourself. Blogs and other new media can be more about "the conversation" anyway, so it isn't really much of a problem that you don't have a ton of solid facts. I see tons of posts on sites like HuffingtonPost and other popular blogs that are straight up opinion, so why should you hold yourself back because you don't have all the answers or you don't meet some random persons definition of "successful"?
I'd say worst case you set up the entire thing, have fun writing and creating it, and then nobody visits the site. Not really a loss in my book. Definitely don't let it interfere with the other things you're doing, but we all need "fun projects", and I find sometimes those are the ones that give me the best output even if it isn't financial output or output that helps me on my career path.