Business Owners are Problem Solvers

An article by Ryan    No Comments

I’ve met with many entrepreneurs and one of the first questions I almost always ask them is, ‘What is the goal of your company? What are you trying to accomplish with your business?” It shocks me when people respond with, “The goals is to make money.” Let’s get one thing straight, if the sole goal of your company is to make money for yourself, you will fail.

In business, no matter what business you are in, you must have a goal to help other people in some way. The goods or services you provide must enhance the lives of your customer in some way. If you can’t do that, you do not have a business.  Whether it be, what’s for dinner, buying a house, or help learning how to play the ukulele, at their core, all businesses solve someones problem. Demand is simply problems that need to be solved. If you’re not out to solve someone’s problems, you’ve got a company that has no demand.

Be honest with yourself and your idea. Will this product or service truly benefit others, so much so that they are compelled to tell everyone they know about it? If you can answer yes to that question, you may be on to something.